Helping founders and industry leaders turn strong brands into stronger businesses.

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I’ve Worked With

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Work With Me

Hi, I’m Ellie, chronic creator and brand builder. Over the years I’ve done everything from chasing trends through Italy for Condé Nast and Hearst to working behind the scenes on brand partnerships with professional athletes (hi Sue Bird, still a fan).

I’ve built an agency, advised founders, created content, launched affiliate programs, hosted retreats, partnered with brands and occasionally found myself in rooms I definitely wasn’t expecting to be in, like the Panthère room at Cartier headquarters in Sydney, Australia. Chic!

At the end of the day, I've realized they're all the same thing:

Connecting the dots + creating clear opportunity for growth.

I partner with founders and brand leaders to uncover what is holding growth back, clarify what makes the brand matter, and turn disconnected marketing efforts into a strategy that works together.

From e-commerce growth audits and brand positioning to launches and ongoing fractional advisory, I help lifestyle brands identify the right opportunities, make smarter decisions and move forward with clarity.

  • Positioning & Messaging

  • Growth Strategy

  • Marketing Audits

  • Creator & Affiliate Programs

  • Partnerships & Brand Collaborations

  • Launch Planning

Inquire About Services

You don’t need more AI guesswork or disconnected tactics.

You need a clear growth roadmap and someone that’s seen it all.

Ways to Work Together

Brand Growth Audit

A strategic review for e-commerce lifestyle brands that want to understand where growth is getting stuck and what to prioritize next.

I review the full customer journey across your website, positioning, organic social, email marketing and conversion strategy. You receive a clear assessment of what is working, what is being missed and which opportunities are most likely to create meaningful growth.

This is especially useful when:

  • Traffic is not converting as strongly as expected

  • Marketing efforts feel disconnected

  • Email and retention are underdeveloped

  • The brand has grown without updating its strategy

  • You need an objective view before investing more money

  • You are unsure which marketing lever to pull next

Brand Positioning + Go to Market

For brands and products preparing to launch, reposition or enter their next stage of growth.

Together, we clarify the market opportunity, target customer, competitive position and story that will make the brand meaningful and easy to understand.

Depending on the engagement, this can include:

  • Market and competitor analysis

  • Customer insight

  • Brand or product positioning

  • Messaging architecture

  • Website strategy and copy

  • Launch narrative

  • Go-to-market planning

  • Campaign and partnership opportunities

Fractional Growth Advisory

Ongoing senior strategic support for founders and brand leaders who need an experienced thinking partner without hiring another full-time executive or full-service agency.

I work across brand, marketing and conversion to help you evaluate opportunities, make clearer decisions and ensure every part of the business is working toward the same goal.

Advisory partnerships may include:

  • Brand and growth priorities

  • Marketing investment decisions

  • Launch and campaign direction

  • Customer journey and conversion

  • Positioning and messaging

  • PR, creator and affiliate strategy

  • Agency and internal-team oversight

  • New opportunities, partnerships and ideas

  • The messy decisions that do not fit neatly into a brief

Engagements begin with a three-month commitment.

Book a Discovery Call

Select Brand Positioning Clients

The U.S. alone saw 5.62 million business applications in 2025. In a market where millions of new businesses launch every year, clarity is the advantage.

I help brands uncover what makes them uniquely valuable, translate that into messaging customers actually care about, and create the strategic clarity needed to drive credibility, conversion, and long-term growth.

  • The world’s prettiest toothbrush, designed for the one corner of the bathroom the design world had overlooked.

    Trask Toothbrushes

  • Positioned Duffield Lane around polished clothes that feel as good as they look: washable, soft, put-together pieces made for real life.

    Duffield Lane

  • Helped reposition Pippen House from a utility-led product into an elevated, purpose-driven home brand, with a name and launch story that matched the beauty, ease, and design value of the product.

    Pippen House

  • Uncovered Aureterra’s true point of difference, then helped build the name, messaging, and brand world needed to introduce its six-week sun infusion process to press, partners, and wholesale buyers.

    Aureterra

  • Brought Paige Noelle Miller’s multifaceted work as a writer and researcher into one clear brand destination, making it easier for clients, collaborators, and partners to understand her expertise and how to work with her.

    Paige Noelle Miller

  • Partnered with the talented team at Saevil Row to develop website copy for Pilates Body by Raven, translating Raven’s signature best-friend energy and approachable expertise into a brand voice as memorable as her classes.

    Pilates Body by Raven

  • Refined Ferrick Mason’s positioning around its heritage as an iconic American textile house, helping the brand build on 20 years of credibility while remaining relevant to a new generation of designers.

    Ferrick Mason

  • "Working with Ellie for our launch set us up for success in ways we never could have imagined. It was a true partnership—we loved brainstorming ideas together as a team. Ellie secured our launch press in outlets such as Fast Company, House Beautiful, and Business of Home, and organized events for our launch and retail opening that brought in top national media we wouldn't have had access to otherwise. Six years into business and looking back, we could not have had such a strong launch into the market without her expertise and support."

    Liz Eichholz, Co-Founder and Creative Director of Weezie Towels

  • “Ellie is one of the first people I call when a brand is ready to grow but needs help refining its positioning and story. Maybe the brand isn’t feeling competitive enough, maybe the message isn’t clear to customers or editors, or maybe they’re too close to it to see what’s missing. She can work quietly behind the scenes, sharpen the story, organize the messaging, and get the brand ready for the next stage.”

    Maggie Dracos, Founder of Rivy Co.

  • "All of our efforts on the e-commerce side have been paying off. Our January online sales were up 270% over January of last year! Working with Ellie has been not only inspiring, but instrumental to our ecommerce growth. I am so proud of what we have accomplished in a short time!”

    Jamie Loeks Duffield, CEO and Founder of Duffield Lane

  • “Ellie and her team are exceptional partners. They bring creativity and strategic thinking to every engagement. Their track record in building brand visibility and driving meaningful engagement is truly impressive. I would highly recommend Ellie and her team to any brand looking to elevate their presence, connect authentically with their audience, and accelerate growth.”

    Carey Ann Campbell, CEO of Southern Tide (now Rifle Paper Co.)

  • "Ellie has a rare ability to balance strategic storytelling with strong PR instincts. She demonstrates the ability to know how to craft the right narrative and connect it to what matters in culture. Her client rapport was second to none, and she naturally earned trust at every level. On top of that, she was an outstanding team leader, guiding others with clarity, empathy, and a steady hand no matter the challenge. She can bring poise under pressure, sharp strategic thinking, and has a gift for building lasting relationships."

    Jaclyn Ruelle, formerly Managing Director of Cultural Impact at The Martin Agency, now VP Brand Marketing at Bed Bath & Beyond

Let’s Chat!

I’d love to hear what you’re building. I work with a small number of clients at a time so I can be deeply involved in the work and results. If you think we might be a fit, fill out the form below or email at elliemcnevin@gmail.com so we can lock in your spot!

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Marketing notes, creative rabbit holes, things I love, and life as an American in Australia. It’s where I share what I’m working on and what’s inspiring me.

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After years at Condé Nast and Hearst, I can’t stop searching for great products. This is where I share the finds I’m loving and hoping you’ll love them too.

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Conversations on PR, brand building, creative work, and the business of making things people care about. Maybe she’s due for a comeback?

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